Tenser's Tirades documents the obsession of self-styled author/consultant/e-vangelist James Tenser with the astonishing phenomenon of dot-com retailing. This collection of 32 essays appeared over a period of about five years in a dozen leading retail trade periodicals. Collectively, they track the early promise, exhilarating rise and stunning demise of born-for-the-Web retailing through a series of snapshots taken in the moment. As one of the earliest observers to grasp and comment upon the unvarnished realities of e-retailing, Tenser was right more often than he was wrong, but as these rants reveal, he never kept his opinions to himself.

Praise for Tenser's Tirades:

"Tenser's Tirades is an off-the-cuff collection of witty essays about online retailing from the mind of veteran business journalist James Tenser. Each pithy, well-written vignette brings a fresh perspective on the rise, fall, and future of the e-conomy, plus a thorough analysis of what it takes to succeed as a virtual store. Loaded with stats and pragmatic advice, Tenser's Tirades bursts with plenty of dot.com anecdotes and reflections to help any net start-up or click-and-mortar executive build a solid business foundation."
    - Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group

"James Tenser is our guide to the new retailing. His observations and analysis of the new retail economies are a blueprint for success. Follow them and prosper, ignore them and you're just another new economy failure."
    - Phil Lempert, The Supermarket Guru, Los Angeles Times Columnist, TODAY Show correspondent.

"Hindsight is 20/20 when you read Tenser's Tirades. This book lets us chuckle over yesterday's mistakes but learn for tomorrow's successes. Tenser identified the e-retail fulfillment challenge early on: Getting the sale is easy, delivering on the promise is hard."
    - Don Stuart, partner and cofounder, Cannondale Associates.

Single copies of Tenser's Tirades (ISBN: 0-75963-804-7) are available through our Recommended Book link at Amazon.com and other online retailers. For a quote on a bulk purchase or to inquire about the author's availabilty for readings or public speaking, contact us.