VSN STRATEGIES is an independent business strategy consultancy founded by James Tenser in 1998. Its primary focus is on assisting technology companies in bringing their products and services to retail and brand-marketing clients. VSN also helps retail and marketing firms evaluate online business strategies and integrate these activities with those of their core (traditional) businesses.

Our approach may be summed up in a word: Retailativity(SM), a combination of "retail" with "relativity". Understanding consumer behavior and loyalty depends not only upon geo-psycho-demographics but also upon frames of reference we define as "Consumer Need States," which vary constantly with time and type of purchase.

Internet enabled retailing and communications has made understanding this factor possible and therefore essential for retailers and brand marketers. Providers of services and applications to the field must master these issues to optimize their offerings to client needs.

VSN maintains access to a network of highly qualified independent professionals, who bring skills in research, marketing communications, technology strategy, database modeling and design, direct marketing and other disciplines. These resources are brought into projects on an as-needed basis, according to client requirements.