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- Positioning Study
We examine your existing application/service offerings; analyze their "fit" with respect to business needs commonly articulated by retail and brand marketing client prospects; identify gaps; perform a competitive SWOT analysis; and deliver a clear go-to-market roadmap, including updated positioning statement(s) and accompanying nomenclature.
- Feature Set Analysis
We study your robust application or service offering, analyze its feature set, and provide a report which identifies which features are most meaningful to the present business concerns of executives at targeted retail and brand marketing firms. Results are compared with current marketing research, yielding a gap/opportunity analysis, which may be applied toward aligning features and marketing story to match the needs of targeted clients.
- Web/Content Development
We apply your positioning, themes and principles to development of sparkling and persuasive short and long copy for the corporate Web site and sales collateral materials, working with your designers or ours.
- Go-To-Market Strategy
We examine your company offerings and develop a top-down view of your go-to-market approach from a fresh, knowledge-based perspective. Process includes detailed interviews with your senior management team and internal experts, interviews with your present clients, third-party research. Mid-way through the study, VSN facilitates an executive study session, during which your senior management tackles key decisions that will factor into the final recommendations. Final deliverable may incorporate a complete positioning study.
- White Paper Development
We help your organization demonstrate its thought leadership and unique understanding of business issues in the targeted industry. We develop one or more White Papers to use as marketing tools for your consultative sales process. Each White Paper will carefully frame a specific business need or issue common to targeted retailers and/or brand marketers and propose a general strategy for resolving that need or issue.
- Position Paper Development
Similar to the White Paper, we help your organization demonstrate its integrity and intellectual courage regarding key business issues in the targeted industry. Position papers take a strong stand on a matter of controversy or uncertainty among targeted groups of retailers and/or brand marketers. Designed to be highly persuasive, these documents will set your business approach apart from the pack and help you make news.
- Sales Training
VSN develops and facilitates a training session or series designed to empower your business development professionals with the tools to effectively communicate your value proposition to retailers and brand marketers. Typically run after completion of a Positioning Study, Feature Set Analysis and/or Go-To-Market Study, so as to provide your sales people with a consistent message and strategies for success.
- Seminar Development
VSN develops and facilitates an educational session(s) of high-perceived value, designed to persuade client prospects of your organization's knowledge leadership and enhance this perception among existing clients. We assemble a theme, session plan, curriculum and faculty appropriate for the your message and target audience, in consultation with your marketing and sales leadership. Very important are the articulation of goals for this activity and measuring results against those goals subsequent to the event.
- VSN On Call
VSN principal James Tenser is available on a retainer basis for telephone and/or email consultation with your senior decision-makers for a set number of hours each month. He also will assist in client pre-sales preparation and presentation development. Terms of these agreements are tailored to client needs and may be bundled with other services.
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