Advertising and promotion agencies, manufacturer rep firms, field merchandising services firms, and other service providers to the consumer goods go-to-market system are constantly adapting their strategies to meet the ever-changing demands of their clients. Maintaining content expertise is a challenge. Getting up to speed on issues for new clients takes supreme effort.

VSN provides support services that help you maintain thought leadership in your dealings with retailer and brand marketer clients and prospects. We tailor projects to your specific needs and budget. Following is a brief summary of services we provide:

• White Paper Development
  We help your organization demonstrate its thought leadership and unique understanding of business issues in the targeted industry. We develop one or more White Papers to use as marketing tools for your consultative sales process. Each White Paper will carefully frame a specific business need or issue common to targeted retailers and/or brand marketers and propose a general strategy for resolving that need or issue.
• Position Paper Development
  Similar to the White Paper, we help your organization demonstrate its integrity and intellectual courage regarding key business issues in the targeted industry. Position papers take a strong stand on a matter of controversy or uncertainty among targeted groups of retailers and/or brand marketers. Designed to be highly persuasive, these documents will set your business approach apart from the pack and help you make news.
• Industry Situation Report
  VSN conducts an extensive study of a targeted industry or sector and develops a proprietary report and/or presentation of findings. A comprehensive picture is synthesized from a combination of third-party research, direct interviews with industry experts and leaders and Retailativity analysis. Primary marketing research may be coordinated as part of the work, depending on client requirements. Study content may include: industry definition; industry size; key players; trend assessment; future-scape; e-business implications; consumer issues; recommendations; etc.
• Industry Briefing
  VSN develops and facilitates a training session or series designed to empower your business development professionals and senior executives with the knowledge and insight to effectively communicate your value proposition to retailers and brand marketers.
• VSN On Call
  VSN principal James Tenser is available on a retainer basis for telephone and/or email consultation with your senior decision-makers or account executives for a pre-set number of hours each month. He also will assist in client pre-sales preparation and presentation development. Terms of these agreements are tailored to client needs and may be bundled with other services.