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FOR IMMEDIATE RELEASE Oct. 17, 2012
The Incredible Dissolving Store:
Tenser Addresses Kantar Retail Future of Category Management Forum
ROSEMONT, Ill. - Price, space, promotion, markdown and replenishment optimization have added multiple dimensions to the Category Management discipline. Now mobile technology, social media, and their associated Big Data promise to dissolve the walls of the store.
James Tenser, principal of VSN Strategies posed the questions: "Are the new breakthrough insights out-pacing our ability to implement?" and "How does the new Big Data impact our decision processes?
He delivered the talk at the Kantar Retail Future of Category Management forum in Rosemont, IL, held Oct. 16-17.
About VSN: VSN Strategies is a specialized consulting firm that provides thought leadership to the retail and consumer products industry. It delivers high-value strategic consulting and content services, with emphasis on Retail Technology, Shopper Media, In-Store Implementation and Merchandising Performance Management.
Founder, James Tenser regularly delivers presentations, workshops and webinars to audiences across the retail consumer products industry.
About Kantar Retail: Kantar Retail is a global insight and consultancy business delivering tangible and transformational growth solutions to the world's leading blue chip brands and companies. It is a unit of the Kantar Group, the insight and consulting arm of WPP, the world's largest communications group.
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P.O. Box 30852
Tucson, AZ 85751-0852
2012-10-01: Tenser Leads "Cost of Mis/Mal Coupon Redemptions" Panel at LEAD Marketing.
2012-10-17: "The Incredible Dissolving Store": Tenser addresses Kantar Retail Future of Category Management Forum.
2011-09-14: VSN Hosts "Sense & Perform" Pre-Conference Workshop at LEAD Marketing.
2010-11-11: Tenser Addresses Franchisee Group in Orlando.
2010-10-28: "Whose Store Is It Anyway?" VSN Founder Leads Provocative NARMS Webinar.
VSN In the Media
VSN Strategies and its founder James Tenser are frequently interviewed in the trade and general media on topics related to their expertise. Members of the press are invited to contact us with inquiries 520-797-4314.
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