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Trendwatch: Shopper Media
"Retail stores are communications environments
for brand messages" THE VSN SHOPPER MEDIA HANDBOOK
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The recent Shopper Marketing phenomenon in the retail consumer products (RCP) industry has brands, retailers, agencies and suppliers alike focused in the store. With $billions in ad spending earmarked for reallocation, established at-retail media networks are jockeying for position, while new suppliers rush to market. Available Nov. 1, the Handbook will define the scope of the Shopper Media phenomenon and establish benchmarks for present industry activity. |
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VSN Strategies has just completing fielding its first-ever Retailativity Study of Shopper Media Network Practices and Trends, in partnership with CPGmatters.com. The survey is now closed. Many thanks to all 175 RCP professionals who participated. |
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| JOIN OUR LIST VSN will inform you as soon as the report is published. Click to subscribe. |
SHOPPER MEDIA HANDBOOK Download a PDF file with more details about the upcoming report. Click to download. |
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Consulting Services
VSN Strategies helps technology and services companies position their solutions and communicate thought leadership to retailers and brand-marketers. We help retail and marketing firms define consumer-driven business strategies and integrate these activities across multiple customer interactions.
Click to learn more about Retailativity, VSN's flexible, insightful approach to assisting clients, and download our qualification brochure.
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VSN Publications
Click for more about the book, a free sample chapter, and ordering information.
Click for more about the book, and ordering information.
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